The Hockey Haven Superstore provides professional outfitting for hockey players, by hockey players. 

Owner, Fred Berry is a retired National Hockey League forward, drafted in the third round 40th overall by the Detroit Red Wings in the 1976 NHL Entry Draft. He would go on to play nine seasons in the minors for the Milwaukee Admirals where his jersey number would be retired, having amassed over 1,000 points in his career.  He still holds several scoring records for the Admirals and has gone on to coach 7 youth teams to state championships, including a run at nationals resulting in 4th place. 

After retiring from his hockey career, Fred made the smooth transition into the hockey retail business in hopes to help support the future generations of hockey. Hockey Haven has been open for over 25 years, being upgraded in 2015 to the Hockey Haven Superstore. Fred remains the storefront of day to day operations of the store and the annual Canadian Advantage Hockey School, held for one week each year in August. (Please click below for more information about our camp!)

The Hockey Haven Superstore

19555 W. Bluemound Rd. #14

Brookfield, WI 53045

(262) 784-7825




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The ​Hockey Haven Superstore is the player’s store.   Our expert team has the experience to make sure you get the correct gear and fit to maximize your performance.   Don’t be fooled by online”deals”    We stock the finest equipment  and ensure its right for you to showcase your speed and power.